Pacific Display SuiteBondi Beach NSW Australia
Pacific at Bondi Beach is a display suite for a new apartment development at North Bondi. The display suite was designed and decorated to reflect beachside elegance. Three separate firms were selected to design the apartment interiors on sale, and our firm also had the pleasure of designing the sales suite. Like all display suites, a challenge with this project was to create a real sense of residential luxury in what is otherwise a commercial space for selling apartments. We designed the space to have a sense of calm and ease with light colours and textured materials. The brief was to design an aspirational space – one that conveyed relaxed luxury and captured the visitor’s imagination. The palette of materials and furnishings were restrained and textured to sit comfortably in front of an extraordinary view. We collaborated with the architect of the vaulted pavilion and chose to mirror the entire back wall so that the view was in sight from all angles.
The Pacific display suite sets a new benchmark for its type. Apartment developments have been one of the most enduring sectors of the construction industry in last five years in Sydney, and display suites have become an increasingly important part of that industry. Our clients brief was simple: world class. The release of 87 apartments sold out on the first Saturday morning of the project launch and there were many overseas purchasers. As much as we’d like the think the developments success rested on the interior decoration - it obviously didn’t. But the creation of an idealistic vision of beachside luxury, right down to the selection of small accessories, had an unqualified impact on the project style.
The display suite has been nominated for an Interior Design Excellence (IDEA) Award in the Residential Decoration category.